New marketing agency
Bold Digital Experiences for Real World Change
As Founder and CEO of Diverge Labs, Sinead leads the creative marketing agency in helping progressive brand stories be noticed and heard. Diverge is a team of strategists, designers, and marketers creating digital experiences for some of the world’s most innovative brands.
Sinead is also an independent Consultant for growing and changing businesses in need of strategic guidance.
Projects & Collaborations
Creating a World Where Every Girl Can Lead and Learn by Reaching a Global Digital Audience
Strategy and digital marketing campaign execution for the Malala Fund. Fighting for girls' education, the Fund was founded by Malala Yousafzai, a Pakistani activist for female education and the youngest Nobel Prize laureate in history.
Creating an Organization to Empower Women in Rural South Africa
Through the creation of Project SAFE, hands-on solar cooking and leadership workshops were created and led throughout South Africa for women leaders in under-serviced, rural areas. In an effort to help empower women with the tools necessary to uplift their communities, participants were encouraged to then lead their own workshops. The organization continues to foster women’s leadership as a project of South Africa’s Wheat Trust.
Raising Awareness for Illegal Fishing with an Interactive Gaming Experience
Digital consulting for Al Jazeera’s Pirate Fishing web application paved the way for a more user-friendly online experience and resulted in a deepened user engagement and an increase in user participation rates. Defined organization goals and digital marketing strategy allowed for strategic UX design and interface updates that was successfully optimized for audience interactions such as social media sharing and blog conversation.
Mobile App Allows Global Influencers to Easily Access Event Information
Managed the design and development of a mobile app for the United Nations Week in New York City, delivering the product ahead of schedule. A streamlined design, optimized information architecture, and targeted content all contributed to the final user-friendly product, built within a short timeframe and ready for event attendee use.
Upgraded Digital Presence for TED Prize Winner
The large non-profit had just been awarded the esteemed TED prize and needed a digital upgrade before the announcement. Stakeholder goals were prioritized to create the strategic and digital presence necessary for the expected public attention. Campaign strategy was implemented in partnership with TED, engaging an audience of over 500,000.