Sinead Kennedy

Projects & Collaborations 



Digital Strategy for Social Change


digital strategy malala fund

Malala Fund

Creating a World Where Every Girl Can Lead and Learn by Reaching a Global Digital Audience

Strategy and digital marketing campaign execution for the Malala Fund. Fighting for girls' education, the Fund was founded by Malala Yousafzai, a Pakistani activist for female education and the youngest Nobel Prize laureate in history.


United Nations

Mobile App Allows Global Influencers to Easily Access Event Information

Managed the design and development of a mobile app for the United Nations Week in New York City, delivering the product ahead of schedule. A streamlined design, optimized information architecture, and targeted content all contributed to the final user-friendly product, built within a short timeframe and ready for event attendee use.


Al Jazeera

Raising Awareness for Illegal Fishing with an Interactive Gaming Experience

Digital consulting for Al Jazeera’s Pirate Fishing web application paved the way for a more user-friendly online experience and resulted in a deepened user engagement and an increase in user participation rates. Defined organization goals and digital marketing strategy allowed for strategic UX design and interface updates that was successfully optimized for audience interactions such as social media sharing and blog conversation.


Global Witness

Upgraded Digital Presence for TED Prize Winner

The large non-profit had just been awarded the esteemed TED prize and needed a digital upgrade before the announcement. Stakeholder goals were prioritized to create the strategic and digital presence necessary for the expected public attention. Campaign strategy was implemented in partnership with TED, engaging an audience of over 500,000.